SMART MIRRORS’ COME TO THE DRESSING ROOM

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Imagine you are dressed up preparing for an event,  you stand behind your dressing mirror and it tells you, your colours don't match; your shirt is oversized or too tight and prescribes accessories which can match your outfit. You are awed right?
Sorry to burst your bubbles if you wanted one in you room. 
This mirrors were actually made for fitting (dressing) rooms of shopping centers and boutiques.
Recent efforts—such as QR codes, which call up merchandise information when scanned with a smartphone, and internet kiosks, where shoppers can browse a retailer’s online store are either too far ahead of, or behind, shoppers technologically, so they haven’t been embraced.
Oak Labs, a startup founded in 2015 by former EBay executives, is therefore focused on fixing what’s wrong with brick-and-mortar retailing. Shoppers have long complained about the lines, lackluster service, and bad lighting in the dressing rooms. In fact shoppers who use fitting rooms are almost seven times more likely to make a purchase than those who simply browse the sales floor.

WHAT'S NEW?
Oak Labs’ first product is a dressing-room mirror that can offer an experience like this: A woman enters with jeans and a blouse. Sensors read the radio-frequency ID tags on the clothes and display the items on a touchscreen embedded behind the glass. A recommendation engine suggests complementary pieces such as shoes and a belt. The customer can choose a language other than English and adjust the lighting (options might include “dusk” and “club”). If an item doesn’t fit or the color isn’t right, she taps the mirror, which triggers a request on store clerks’ mobile devices. The technology isn’t designed to replace salespeople, says Healey Cypher, Oak’s chief executive officer and a co-founder: “We want to make their jobs easier, make them more effective.”

WORTH
Retailers can buy one of Oak’s mirrors for $25,000 (the price falls for larger orders) and pay a monthly licensing fee for the software. Or they can sign a five-year contract and pay $7,000 to $9,000 a year. The mirrors are being tested by a handful of upscale retailers

OTHER FEATURES

The company rolls out a feature in coming weeks that allows shoppers to wave their phones in front of the mirror and make a purchase using Apple Pay or Android Pay. If an item isn’t available, a customer can access the retailer’s website with a few taps of the mirror, purchase it, and have it delivered. There is that shopper who wants a private, anonymous experience of self-service.

BIG ADVANTAGE
Introverts will love that they wouldn’t be bothered, and extroverts will love showing off the mirror to the point that they’ll have “Snapchat parties” in there. And the language options are a big help when tourists visit the store. On a block that includes luxury titans, Louis Vuitton and Fendi, it’s nice to have something that sets us apart.

THE BOTTOM LINE
Oak Labs’ dressing-room mirror lets shoppers summon a sales associate and will soon allow them to pay with the tap of a screen.
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